In late 2012, I was working with a creative team,
Watusi Manila for their client
Yakult to
promote good bacteria and proper digestive awareness for schools,
children and families. The film was about an energetic boy who loves
martial arts and has a massive appetite for street foods that got out of
control.
We’ve come up many exciting ideas such as comics, webisodes
and other online approach to make the campaign viral. As expected, a lot
of ideas were scrapped from the boards as the client would prefer
mass-appropriate contents. The video above is the unpublished version of
the film, the music was borrowed from Patrick Rondat “Vivaldi Tribute”
treated as a dummy music for the arranger to compose before the
animation was shelved. Here are the design studies
that I have worked with the team.
Early Sketches & Studies
Final Output
Only a portion of the animation was included in the final render of the video.
Credits:
Tommy Tiyan: Ogie Escanilla
Kuya Kiko: Earl Ignacio
Director: Dan Gil
Creative Director and Head Writer: Geri Gil
Writer: Marian Hernandez
Art Director: Brian Sergio
Animation and Visual Development: Kenny Tai
Music: Mikey Amistoso and Jazz Nicolas of Liquidpost
Designs © Kenny Tai.
All Rights Reserved.
