Logo and brand redesign for a local Japanese noodle house, Ramen Shokudo.
The chef's method of using handmade ingredients to serve food in
contrast from the ready-made ones that are available in the nearest
store is the essence of embracing and surviving the harsh contemporary
while being deeply grounded and organic by its tradition.
The brand's principle inspired the development of the visual to
represent pride and richness of the Japanese Ramen as the face of the
brand as it welcomes the diners with warm and charm to share its
authenticity and quality.
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