4.24.2024

Pixel and Flavor: Illustrating the Essence of Chinese Cuisine


 
During the height of the pandemic, amidst erratic government policies and rising food prices, I was commissioned to revamp the brand design of a family restaurant recently inherited by the younger generation.
 
Working on the logo went smoothly, but not so much for the menu. I had initially planned to do some food photography, but the cost of ingredients was prohibitive for all 20+ dishes. Eventually, we opted for food illustration instead.
 
 
 
Illustrating food, especially in Chinese cuisine, requires several layers, much like the approach to its ingredients and cooking. It took a while to finish each dish, but I enjoyed the process.
 

As the wise Cleaner from Toy Story 2 says: "You can't rush art!"



South Mandarin Restaurant is located at BF Homes, Parañaque City, Philippines.

© Kenny Tai. All Rights Reserved • R.A. 8293



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